Story Marketing Course ​

This online brand story marketing course is about creating an irresistible, satisfying, fulfilling, story marketing plan that authentically shares who you are as a company and connects with customers who want what you sell or serve.

It harnesses the power of storytelling.

It then blends it with the expert messaging of your company and the intent of your marketing plan.


It then delivers to the customer an experience that will attract their attention and encourage them to follow your call to action.

Customers are the reason businesses exist, survive, grow, and thrive.

Story marketing is about all of you: your company and your customers.

Cultures both ancient and modern have strong storytelling traditions.

Early stories were essential to human survival by what they told us.

The story was simple.

Fire hot, do not touch.
Fire hot, good for warmth.
We like warmth.
We need warmth to survive cold night.
Fire hot, good for cooking.

Cooked food tastes good.
Better than raw food.

Big animal, danger.
Hide.

Little animal, food.
Kill.

Story Marketing For The Customer: It is about them

• For years, business owners have claimed to know this.
• Customers are the reason businesses exist, survive, grow, and thrive.
• Customers buy products, defend against competitors, boost profits and bring in new business through the powerful word-of-mouth endorsement.
• Yet for years, businesses that claimed to know ‘the customer is always right’ followed the exact opposite philosophy in their marketing.
• Messages were all about product or price point or company values.
• The customer was evident only in the implied message that they would be lucky to have this product/service/opportunity.
• So much for it being about them!
• In fact, the resultant brand experience is about all of you: your company and your customers.

As in any story, the plot unfolds, and interest builds through the existence and actions of characters.

As human brains and societies evolved, stories became more complex and more versatile.

Stories shared knowledge, increased wealth, secured political power and revolutionized economies.

Stories entertained, changed attitudes, awakened passions, and recorded history.

Stories took humans to the moon and to the depths of their souls.

Stories continue to do all of these things, in an increasing variety of ways — through print, audio, video, social media, visual art, and music, to name a few — as we continue our evolution.

Our brains are wired to share and process information as an emotional experience through storytelling.

Information presented as a story has the power to inform, influence and motivate.

Story marketing is the process of attracting and engaging customers through story – their story, rather than yours.

Instead of the ‘buy our product’ messages of typical marketing campaigns, storytelling tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.

This online course will highlight the essentials of telling compelling stories for your small business: tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.