Growth Hacking Course

Growth Hacking: The Growth Hacking Mindset, Customer Identification, Ideal Product Placement And Services, Full Best Practice Guidance, The Essentials Of Optimization And Conversion, Creating Your Own Growth Hacking Masterplan

Growth Hacking Course

Contents:

Everyone of our alumni was once in your position - wanting a pay rise / promotion / better knowledge (or all three!)

By studying online here at the Vienna Institute of Further Education, they achieved precisely what they wanted.

And with no traveling, accommodation costs or time away from friends and work.

They are all now, without exception, ahead of the others.

Dean Seltzer, Vienna Institute of Further Education, October 2020

Growth Hacking Course Overview

This online course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization.

These will position your company to grow and thrive today and in the future.

Fascinatingly, the term “marketer” is rapidly being replaced by the term “growth hacker.”

This helps you to associate sending email blasts, building Facebook likes, and sending Tweets with much cooler things, including writing code for social media systems and Mark Zuckerberg.

Nowadays, almost all startups work with Growth Hackers and larger organizations have their own Growth Teams and a senior Head of Growth.

This fully certificated growth hacking online course will allow you to obtain / gain promotion to such well-paid jobs. 

Or, if you are an entrepreneur with a startup that you know is beaming with potential to disrupt your industry, acquire customers at scale, and grow into nothing short of a phenomenon, this course will help you take your business to the next level.

This online course was formerly taught in our classrooms / workshops over 4 days and has been fully updated (October 2020).

To reflect our lower costs, this full course is available for you to study online at 10% of the classroom / workshop price.

Who It’s Best For:

  • Anyone looking to learn about the process of developing a campaign and a broad overview of digital marketing channels.
  • Anyone looking to jumpstart a career in digital marketing, but not specifically growth hacking.
  • Anyone looking for online growth

You’ll graduate with a certificate and an understanding of digital marketing strategy as well as technical ability.

About Growth Hacking

Growth hacking is to the new economy what marketing was to the last millennium.

The goal is to share a message and make a sale.

The difference is in how those customer connections are discovered, created, and nurtured.

According to HubSpot stats, over 50% of all marketers use social media for six or more hours each week and growth hacking can help you by eliminating the uncertainty from your efforts and converting social media leads into customers.

The most important thing you should learn are the ‘fundamental skills’ for Growth Hackers.

This involves understanding working methods, models and mindset and thanks to those fundamental skills, you will soon be able to think for yourself instead of simply repeating the same thing over and over.

Individuals and businesses today have a culture, key messages and core values — found in social media platforms such as Twitter, Snapchat, Instagram, and Facebook.

What are they sharing and liking, and who are they friending and following?

Metrics from your own social media platforms can yield this data.

Also, surfing through the abundance of public information can yield some clues.

Companies pay millions of dollars for a few seconds of Super Bowl airtime, because the network can guarantee an audience of more than 100 million people.

In growth hacking, the effort is focused rather than large.

The audience can be as small as a dozen or in the thousands.

The issue is not the number of people, but the number of interested customers.

Rather than aiming to reach millions and sell to one in 100, growth hacking aims for that one customer.

You will study these examples and much more.

Growth Hacking Examples

1) A great example of growth hacking is studied in this online course – how Hotmail merely added one line of text to their emails.

The result? Hotmail grew to more than a million members in less than six months.

In 30 months, it acquired its 30 millionth user.

Why were so many users so important?

Well, after the 10 millionth user signed on, Hotmail was sold to Microsoft for $400 million, making a large profit for its founders.

And the service still exists …

2) Companies pay millions of dollars for a few seconds of Super Bowl airtime, because the network can guarantee an audience of more than 100 million people.

In direct online growth hacking, the effort is focused rather than large.

The audience can be as small as a dozen or in the thousands.

The issue is not the number of people, but the number of interested customers.

Rather than aiming to reach millions and sell to one in 100, growth hacking and the fundamental growth progress aims for that one customer.

You will study these examples and much more.

These examples alone show that talent, aptitude, skills, education, enthusiasm and love of the new and different are all vital ingredients, but ultimately it is the awareness of growth hacking as worthy of attention and respect in its own right that makes it a success.

Making the Match in Growth Hacking

In the traditional corporate world, a product or service is invented and refined by designers, engineers, and technical experts.

The marketing department is then brought in to match a message with the product, then match media and events carrying the message to a wide audience with the aim to capture attention and sales.

In growth hacking, making the match begins with the idea and continues through to closing the sale, and again until the next sale or product adaptation, and so on.

In other words, matching your product or service with customers to rapidly grow your business is not a step, a phase, or a chapter.

It is an integrated, ongoing process; aligned and concurrent with design, development, launch and delivery.

Growth Hacking Course Benefits

This online, certificated, growth hacking course will teach you how to:

  • Identify the growth hacking mindset
  • Recognize the differences between growth hacking and marketing
  • Identify the customer need your business can fill
  • Create and implement product placement and services to fit the need
  • Learn and practice techniques of growth hacking
  • Review and practice growth marketing strategies
  • Identify the essentials of conversion and optimization
  • Create your own growth hacking plan

Growth Hacking Course Content

What Topics are Covered?

  • Learning the Mindset
  • Framing the Need
  • Making the Match
  • Going Live
  • Maximizing Results
  • Optimizing and Moving Forward

Growth Hacking Course Modules

Learning the Mindset

In this session, students will learn the essentials of an online growth hacking mindset: how to find them, acquire them, and work with them to their company’s best advantage.

Framing the Need

This session focuses on the basics of identifying opportunities and customer needs, and developing or retooling their products or services to generate rapid sales – not by telling customers what they need, but by giving them what they want or can use.

Making the Match

Then, we will examine some of the steps for “growthhackers” to consider when finding and launching a growth hack. It is not a step, a phase or a chapter, but an integrated, ongoing process.

Going Live With Growth Hacking

Next, students will learn the steps to consider for the growth hacking process, including their team, their priorities and ways to reach their customers.

Maximizing Results

In this session, students learn how to examine and adjust conversion and retention to feed their online growth marketing goals.

Optimizing and Moving Forward

Here, students will learn elements of optimization and how to incorporate them into their growth hacking plan.

You Will Receive:

  • A thorough understanding of how to become a successful growth hacking expert
  • Fully personalized and verified certificates
  • All learning materials are included and you can return to the program to get additional professional development and career support to develop more fully your personal career plans.
  • Our Business School has been delivering transformational, high-quality business and management education for over a century, training some of the finest minds in the world to huge successes with the latest business techniques.
  • The course work is broken up into manageable bite-sized modules, without incremental deadlines, designed to help you pace yourself over the duration of the course and allow you work when it suits you best.
  • All of our noncredit courses are instructor-led online: this online format allows you to take classes from anywhere with an internet connection – this is perfect for international students, especially those with a poor internet connection at home, as the modules are very fast loading, designed to work fully with even the slowest internet connection.
  • Your diploma certificate is issued as part of our fully verified, personalized certificate program and we are a registered education provider.
  • There is no exam required to obtain your certificate.
  • Your course certificates can be added instantly to LinkedIn and other social media accounts, to greatly help you find potential leading employers.
  • Your verified, personalized course certificates are always included in our tuition rates.
  • Your career pathway is clearly set, whilst putting you in direct control of your education!

Course Fee

Lifetime

Lifetime Access With Verified, Personalized, Certification

$ 49 Lifetime Access
  • Lifetime access
  • Your graduate certificates are valid for life and can be verified online at any time
  • Lifetime updates
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